Media Monitoring Africa (MMA) was established in 1993 in Johannesburg, South Africa. Since then, MMA has developed from a pure monitoring based project to an organisation that implements successful media strategies for change, using technology, social media and data tools to make our work more efficient and effective. MMA acts in a watchdog role to promote ethical and fair journalism that supports human rights. The organisation promotes democracy and a culture where media and the powerful respect human rights and encourage a just and fair society. MMA’s vision is a responsible, quality media that enables an engaged and informed citizenry in Africa and across the world. MMA aims to promote the development of a free, fair, ethical and critical media culture in South Africa and the rest of the continent.