KNOW MY DIGITAL WORLD CAMPAIGN
As part of the programme, Web Rangers are expected to design a campaign that will promote safe, savvy, and ethical use of social media and the internet. At the end of the project, MMA together with partners will select the best campaigns and award prizes to the winning teams!
The “Know My Digital World Campaign” is a unique and exciting opportunity for Web Rangers and their peers to build a more digitally conscious society through their campaigns! These campaigns should reflect their concerns, areas of interest and most importantly, why digital literacy matters TO WEB RANGERS!
WHAT IS THE “KNOW MY DIGITAL WORLD CAMPAIGN”?
We believe that Web Rangers are perfectly positioned to influence the country’s policy makers on issues of online safety and increase support and knowledge about how to be a responsible online citizen! Their young vibrant and energetic spirits are able to challenge negative perceptions about young people – making them powerful leaders within their school and community that can change the conversation and can champion their rights in the digital world.
The Project involves important key activities such as:
- Step 1 – Web Rangers Attend Workshops: Everything starts with increasing Web Rangers’ digital literacy and building their digital citizenship skills. April- July 2017
- Step 2 – Web Rangers Build their Campaign Teams: Campaigns will be conducted in each school group – so all Web Rangers from their school will work as a team in executing the campaign!
- Step 3 – Design Campaign: Together with their team, they will design a campaign to promote awareness and empowerment around Internet safety for your peers and other learners at your school. May- August 2017.
- Step 4 – Run Campaign: Once they have designed their campaign, they will have to run it. Web Rangers should record everything that you do during the campaign – April – August 2017.
- Step 5 – Submit to the Competition: Ultimately the campaigns will be part of a competition. At the end of the 4 months, Web Rangers schools will submit their campaigns (via video) to a panel of judges who will select the best campaigns to win prizes. 31 August 2017.
Web Rangers will be given 4 months to create a campaign that spreads the message around how other young people can:
- Identify illegal or negative online behaviour that might cause harm to them.
- Know what to do if things get out of hand e.g. blocking people on Face Book or reporting online crimes to parents, teachers and even the police.
- Take full advantage of the awesome and wonderful opportunities that the internet provides when used responsibly!
- Check out these awesome campaigns created by the 2016 South African Web Rangers to bring awareness around digital literacy, which tackles issues of cyber-bullying, sexting and online grooming, and encourages the youth to use the internet responsibly.